work
Downy
Clean Sheet Week
Downy's freshness last 7 times longer with the new April Fresh. People can experience clean sheet day all week. Like this guy. He is going to live in the Herald Square Macy's window display for an entire week.
Clean Sheet Week
ROLE Sr. Art Director
Bounce
Bar or Sheets?
Not exactly Sophie's Choice. How does one get her freshness from Bounce? It now comes in two forms, the dryer bar and sheets. This decision may tell a lot about one's personality.
Bar or Sheet?
ROLE Sr. Art Director
Downy
Simple Pleasures
Downy Simple Pleasures targets fashionable young women who consider scent an intergral part of their wardrobe. Sure, they live with 5 other roomates in a rent controlled apartment, but they certainly don't have to look, or feel, like they do.
Simple Pleasures
ROLE Sr. Art Director
Digitas
Boston All Staff | ICA
We were told to make the posters as beautiful as the art inside the ICA. Well, I am not sure we did that, but they were pretty good.
Ballpark
Hunger Gets What Hunger Wants
Nothing can stop the Hunger Arm from getting what he wants—a Ballpark Frank. He'll risk life and limb to get one, and we didn't make it easy on him.
Hunger Gets What Hunger Wants
ROLE Art Director
Aflac
Salesforce iPad App
One of the problems Aflac faced was a high turnover rate with their salesforce. To maintain better client continuity, we proposed equipping each sales rep with an iPad in order to capture critical information pertinent to each account.
Salesforce iPad App
ROLE Art Director
Aflac
I Know Quack
Aflac noticed a significant spike in enrollment when a claim was paid because of word-of-mouth marketing. Not even the beloved duck could compete. To capitilize on the clustered enrollment we came up with an initiative to give away $1,000 claims each day to worthy recipients who were not covered by supplemental insurance.
Gillette
Fusion | Holiday
If your man shaves with a $9 razor there is a good chance he will win a World Cup, and you can both retire to an Italian villa. Happy Holidays!
Fusion | Holiday
ROLE Art Director
Digitas
Can Help
People were beating non-billable job codes to death. Yet, there was plenty of billable codes floating around. In fact, creative directors were frantically looking for help. So we built a portal where people could post and respond to job listings. The problem was, nobody knew the URL.
Can Help
ROLE Art Director
Massachusetts College of Art
Bechtel | Annual Report
The good folks from Bechtel never accounted for the friends I grew up with who stole every single bolt, pipe, and piece of lumber that wasn't nailed down. Not to mention the dirty politicians who lined their pockets. It was a bad year for Bechtel. Call in The Wolf. We need to get out of this mess.
Bechtel | Annual Report
ROLE Art Director
Crest
Pro Health Enamel Shield | Save Your Enamel
You brush. You rinse. You even floss. But did you know that the apple you just ate can cause irreversible enamel loss? Didn't think so. We can help.
Pro Health Enamel Shield | Save Your Enamel
ROLE Art Director
Senseo
Godiva | Fresh Brewed Indulgence
Life is chaotic. Traffic sucks. Co-workers are miserable. You sit in a cubicle. Go to your happy place—in this case a steaming cup of coffee. But then it's back to work, and I'll need those reports by COB.
Godiva | Fresh Brewed Indulgence
ROLE Art Director
International Hotel Group
Priority Club Rewards
The Willy Loman's of the world can start earning points for all the thankless miles they've spent on the road. Maybe that leg from Columbus to Cleveland wasn't that bad after all. OK, it was. But this helps.
Priority Club Rewards
ROLE Art Director
Movember Foundation
Cancer Awareness Charity
I have testicles. I don't like cancer. I certainly don't like testicular cancer. Sure, I could help raise awareness even at the sake of my own vanity.
Cancer Awareness Charity
ROLE Art Director
General Motors
What's Next?
Oh boy. This is bad. How do we get out of this one? And quickly. America hates us.
What's Next?
ROLE Art Director
Massachusetts College of Art
Eastern Surf Magazine | Always Right
Who needs the North Shore of Oahu when we have the North Shore of Boston?
Eastern Surf Magazine | Always Right
ROLE Art Director
Massachusetts College of Art
Satori Heliskiing | Indentity System
Get out of the lift lines and get lost in the backcountry. Well, not lost lost. We have experienced guides who will get you home.
Satori Heliskiing | Indentity System
ROLE Art Director
TIAA-CREF
Power of Tomorrow
Turns out old people do know how to use the internet. Lots of them in fact. We created a portal where like-minded folks, who dedicated their lives to service, could continue their benveolent journey by helping one another navigate through their retirement years.
Power of Tomorrow
ROLE Art Director
Jimmy Dean
Fight the Fade
But not high cholesterol. Actually, our d'Light breakfast sandwiches are quite tasty, and not that unhealthy. Seriously.
Fight the Fade
ROLE Art Director
Massachusetts College of Art
Snow Patrol | Album Cover
Not as depressing, or as good, as Radiohead but at least they're not Chumbawamba.
Snow Patrol | Album Cover
ROLE Art Director
image link
Sara Lee
The Joy of Lunchtime | Disney's High School Musical 3
No, I haven't gotten the damn songs out of my head yet. Sara Lee introduced a new line of bread called Soft & Smooth which is healthier than white bread. So now it's time to dance. Or play video games.
The Joy of Lunchtime | Disney's High School Musical 3
ROLE Art Director
Staples
Advantage
So the guy who sold you paper clips and staplers all these years is now equipped to sell you enterprise data centers. And toilet paper. For the first time, all lines of business operate as a single unit providing better procurement opportunities. And Easy Buttons.
Advantage
ROLE Art Director
Staples
Advantage Launch
Consolidating the six lines of business was an enormous operational shift for Staples. This internal campaign created awareness that Staples is no longer an office supplies company, but a company that supplies offices.
MITX
Superhero
Mullen was asked to create a superhero themed short video for the 2006 MITX Award Show. While some in this industry may consider themselves superheroes we decided to poke fun at our collective self-importance.